What the $21 gets you.

Failing to plan, is planning to fail.

How it works

  • Paying $21 keeps the queue honest while mitigating spam and abuse. It is what stops us being buried in ideas nobody intends to do anything with.
  • Tell us the idea. In your own words. We will ask a few questions to fill the gaps.
  • Get your plan. A written document you can download and keep. It is yours. Take it to any developer.

What the $21 gets you

  • A detailed written plan for developers or AI.
  • A plain description of what the thing does and who uses it.
  • The screens or steps it needs.
  • What it connects to, if anything.
  • A rough idea of the effort involved.
  • What we would consider "finished".
  • A downloadable file you own outright.

What the $21 does not get you

  • It is not a build. Nothing gets made at this stage.
  • It is not a hosted, running service.
  • It is not advice about money, law, tax, or anything regulated.

One idea, five minutes

$21 covers one idea that one person could describe in five minutes.

It is one product or prototype, doing one main job. A booking page or a stock tracker for one warehouse, or an internal tool that replaces one spreadsheet, any simple prototype.

It is too big for $21 if any of these are true:

  • It is really three or more products wearing one name.
  • It needs to connect to a system we cannot read about publicly, like your bank’s internal API, a private vendor system, a machine on your factory floor.
  • It is regulated work, such as handling patient records, giving financial or legal advice, holding client money.
  • It already exists and you want it rebuilt or migrated, that is an audit, not a plan.
  • You cannot describe who uses it and what they do first, in one sentence.

If one of those is true, this probably is not the tool for you.

Get my plan

Payments in USD. One person reads every idea that comes in.